Come and ride the river!


White River Canoe Company, based in Noblesville, Indiana, is a canoe, kayak, and river tube outfitter serving the White River in Hamilton and Madison counties, from Anderson to Fishers. We are an affordable outdoor entertainment venue for individuals, families, and groups. Our offer is competitive with any entertainment activity available when you consider the reduced travel expense and the additional play time available because of our proximity to the Indianapolis and central Indiana area. We serve individuals, families, and groups with transportation to designated drop-in sites where we deliver the boat to the water, provide tips for navigating the river safely, and help our customers launch. We also host special group events such as corporate outings, civic group luncheons, and theme-specific canoe trips at our Rusty Oar property north of Noblesville and at our main livery just south of downtown Noblesville.

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We provide our customers effortless access to a relaxing day on the river. We transport people and groups away from their daily environment and its attitude shaping influences where they can play, relax, learn, and socialize. Our mission is creating the smiling faces walking up the ramp from our take-out telling us they can’t wait to come back.

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Lori and Steve Schwartz opened White River Canoe Company within their existing Schwartz’s Bait & Tackle shop in 2000 with two trailers, a van, and 24 canoes. The company grew rapidly as the local population found out they had an easy access to this wonderful river, and the Schwartz’s bought more and more canoes and kayaks to support the growing demand. Lori and Steve began to anticipate growth that indicated it was time to look for a local buyer who would take the company to a new level of operation. After a couple summers of conversation and careful coordination, the Cooley family purchased the assets, now well over 100 boats, and the name in December 2009, and continue to operate as White River Canoe Company.

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Facilities & Equipment

Our River Road facility serves as our main livery and retail location. We have ample parking on a heavy gravel base, a picnic area with a gazebo and stage for speakers or other performances, a large fire pit, and open space for other outdoor games or tent camping. Our Rusty Oar property serves as our most popular launch point. This rustic property lies at the tail waters of the low-head dam on the river four miles north of downtown Noblesville. We host customized outings for corporations, civic groups, churches, scout groups, and various school teams and organizations at Rusty Oar.

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